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Village Center Economic Information

Maui County
From 1990 to 2006, Maui's population grew more than 2% per year, well ahead of the statewide annual growth rate of less than 1%. As of 2006, Maui County accounted for 11% of Hawaii's population. During the same 16-year period, the number of wage and salary jobs in Maui County grew by approximately 20,600 jobs.

Maui's primary business is tourism. In 2007, more than 2.4 million visitors traveled to Maui. The island enjoyed a hotel occupancy rate of 76.5%, and its Average Daily Rate (ADR) of $262.23 was the highest in the state. Topping the leader board is Wailea Resort, whose $448.31 ADR in February 2008 was more than twice the statewide average. The resort area of Kaanapali/Kapalua also out-performed the state, with an ADR of $265.54.

An industry of growing importance is the knowledge and technology sector, including professional, technical and scientific services; computer systems and programming; enterprise management; administrative and waste management; health and social services; and information technologies.

The island of Maui - and Central Maui in particular - has been experiencing acute shortages of available space and land for industrial and commercial use. At times, vacancy levels have fallen to less than 1%, leading to rapid growth in rent prices.

Major Economic Sectors*, County of Maui
• Leisure & hospitality
• Trade, transportation & utilities
• State & local government
• Professional & business services
• Natural resources & construction
• Agriculture
* based on number of jobs

Population Radius from Kuikahi Drive & Waiale Road

1 mile 3 miles 5 miles 10 miles
2000 Census Population 4,626 37,820 41,353 61,878
2007 Estimated Population 6,004 42,949 47,144 70,202
2012 Projected Population 6,902 46,397 51,014 75,800
Growth 2000-2007 29.79% 13.56% 14.01% 13.45%

Household Income Radius from Kuikahi Drive & Waiale Road

1 mile 3 miles 5 miles 10 miles
2000 Census Median
Household Income
$47,822 $47,421 $48,522 $49,467
2007 Estimated Median
Household Income
$58,516 $55,598 $57,163 $58,461
2012 Projected Median
Household Income
$63,347 $60,348 $62,129 $63,769
2007 Estimated Average
Household Income
$73,745 $69,305 $71,254 $72,792
2007 Estimated Households
with Income $50,000 & over,
as a percentage of total
57.5% 55.1% 56.5% 57.6%


Traffic Data
Daily Traffic Volumes in Vicinity of Waiale Road / Kuikahi Drive Intersection

Intersection Leg Vehicles Per Day
Projected 2015
Waiale Rd. North of Kuikahi Dr. 20,140
Kaahumanu Dr. West of Waiale Rd. 21,580
Kuikahi Dr. Extension East of Waiale Rd. 26,930
Waiale Rd. Extension South of Kuikahi Dr. 15,000

Useful Links
County of Maui
Hawaii Business Research Library
State of Hawaii Department of Business, Economic Development & Tourism

Contact us for more information
Download a fact sheet
Download the project brochure
Download Financing Program


© 2008 CB Richard Ellis, Inc. and Commercial Properties of Maui. We obtained the information in this site from sources we believe to be reliable. However, we have not verified its accuracy and make no guarantee, warranty or representation about it. It is submitted subject to the possibility of errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice. We include projections, opinions, assumptions or estimates for example only, and they may not represent current or future performance of the property. You and your tax and legal advisors should conduct your own investigation of the property and transaction.


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